About App

A client reached out to design and also develop a food app for her business (Bella Foods) delivery app. The MVP, designed and developed in three months, includes a shipment real-time tracking. The product was first directly launched on the market on the google play store, in order to test the traction and validate the idea before it was released in the app store.

Target and Challenge

Bella foods have a very clear target, a target that needs an extremely easy and fast to use solution. The app looks professional while also looking beautiful which distances itself from the normal food delivery app usage. Reliability was another key point: real-time shipment tracking solves the usual shipment-related anxiety and builds trust from the first checkout.

Project Duration

14

Weeks

30+

Screens

Business Type

Business

To

Customer

Target Audience

Profession: Working and Non-Working

City: Start with 1 tier city and will expand it gradually

Technology Stack

technology

Platforms

apple

Apple

android

Android

Major Competitors

Zomato , FoodHub, Swiggy

Mockups

mock1
mock2
mock3

Usability Testing

Test Flow

Task Point

Notes

Pass/Fail

Unbookmark Flow

Open bookmark screen

Take a little bit time to find bookmark icon to enter its screen

Pass

Open recipe details

Take a little bit time to find bookmark icon to enter its screen

Pass

Unbookmark recipe

I found it's better to add the icon in the bookmark screen

Fail

Colors

case_study_design (2)

Typography

case_study_design (3)

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